Author Archives: Manuel Zarka

The importance of cross-selling and upselling

Selling a product/ service is important. But selling a product/ service with more or better products/ services is even better. This is what we call cross-sell and upsell. What are they for? Increase the consumption and the purchase by adding additional product/ service/ value to an initial purchase. The topic of this article is to […]

Why sports people are more successful in sales?

I remember when I was young, and was watching American series about college teenagers, there was always this stereotype of the sport guys who were only developed in their body and nothing in their minds; and on the other side, the “nerds”, with only their brains developed and not their bodies. Nowadays, this trend has […]

Ultimate guide to Blockchain

Introduction “Time is money” Benjamin Franklin, and as money is the nerve of war, “the key is in not spending time, but in investing it.” Stephen R. Covey. For any organization, company, people or entity, time management is what lead to success, and bad time management to failure. Why? Because there are only 24h in […]