How are Instagram search results ranked?

Adam Mosseri talked about how the social network ranks search results.

The head of Instagram emphasized that search and recommendation feed work in different ways.

In search, Instagram strives to show the most relevant results that respond to a specific query.

If the user enters the search block, the first thing he will see is his latest search queries.

When he enters the word “diamond” into the search bar, the social network will show the accounts, audio, hashtags and places that match the search query. Results with the word “diamond” / keyword will appear first.

Therefore, it is so important that you include a keyword (preferably in the language of your target audience) in your account name.

For example, my specialization is website development, my Instagram account name is website development, marketing.

Check yourself, is there any relevant keyword in your Instagram account name?

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